Emirates Lions Sign New Sponsor
World Sports Betting, SA’s Leading Online Sportsbook have announced the signing of Lions Rugby Company as their official sports betting partner for the next 3 years. This sponsorship will be for all international and local tournaments and comes shortly after their 2017 acquisition of the Headline Sponsor of the now World Sports Betting Cape Cobras.
Speaking about the newest sponsorship, Ryno du Plessis, National Marketing Manager of World Sports Betting pointed out the brand’s complete passion to support local teams and South African sport as a whole. “World Sports Betting, a renowned and house-hold brand throughout South Africa, offers national and global betting in all sporting events,” said Du Plessis. When looking for a partner on the Rugby stage, we looked no further than the Lions. Their commendable performance in recent years have made them a perfect match for our brand”. Du Plessis also expressed his and his team’s dedication to inject more excitement into the Lions supporters in-stadium and promises some amazing promotions and activations over the next three years.
Warren Tannous, finding CEO of World Sports Betting and more so a passionate supporter of Lions Rugby called the sponsorship a “highlight” to the company’s year and future.
“Growing up in a family who supported the franchise for as long as I can recall, made the decision to partner with the Lions was done without hesitation. In fact it is something I have been looking to do for several years. Today, rugby is a big part of our business and product offering. We offer hundreds of Live In-Play and Pre-match markets on all local and International rugby and for me, seeing our brand associated with a world-wide franchise such as the Lions is an absolute honour,” he commented.
Edgar Rathbone, Managing Director of EPS (Pty) Ltd, welcomed World Sports Betting on board as the latest sponsor to the Lions Rugby Company, to be sported on the back of the Vodacom Super Rugby shorts. “We are proud to be associated with World Sports Betting, a brand that has gone from strength to strength in the past few years. We know it will be a long and prosperous relationship”
Carl van der Walt, Commercial Head of Megapro added, “the growth in local sports betting has been staggering over the past few years. The fiercely competed category has become a major player in the sponsorship space, which bodes well for our industry. Off the back of this, Edgar and I had a vision of bringing a betting partner to the Lions. Thankfully World Sports Betting shared this vision and we were able to agree on what I think will be great partnership for both entities”.
Sports Betting is also a major sponsor of South African Cricket, Boxing, Mixed Martial Arts and Horse Racing and supporters over 18 are invited to find out more about them by visiting www.wsb.co.za or by following them on Social Media.