MEGAPRO secures BMW as Springbok vehicle sponsor
The South African Rugby Union (SARU) announced on 25th May that BMW South Africa (Pty) Ltd has joined the Springbok sponsorship family as the official vehicle sponsor of the national team. The deal facilitated by MEGAPRO comprises a five-year sponsorship including the addition of the BMW brand mark to the left leg of the players’ shorts in official matches as well as the provision of BMW vehicles to the Springboks while on Test match duty in South Africa.
“The characteristics epitomised by the BMW brand, such as precision and performance are also hallmarks of the Springbok team, which makes this new sponsorship such a winning combination,” said Oregan Hoskins, President of SARU.
David Jenkins, MEGAPRO CEO commented, “In the context of the great strategic fit between Springbok values and the BMW brand, we are extremely proud to have played a role in introducing BMW to the rugby sponsorship family.”
The BMW brand mark will first appear on the Springboks’ playing shorts on July 23 when the Boks take on Australia in Sydney.
