Amplifying brand communications

Sport is close to the hearts of the vast majority of South Africans. The emotive platform of sport represents fertile ground for companies with a wide range of marketing objectives, hence the ongoing growth of the sports marketing industry internationally and at home.

Sponsorship has steadily pushed its way up the marketing agenda of many companies, including large national or multinational corporations and sport, unlike many other potential sponsorship targets is ubiquitous, transcending language, class and continents.

South Africa has developed a mature and dynamic sporting industry and leads the way in some aspects. Rapid changes in technology have meant that in addition to the free television model of delivery for sporting events, satellite TV, the Internet and mobile delivery applications now present diverse opportunities for companies to reach and engage with their target audiences via sports platforms.

The utilization of new technologies on the ground at sports events has also played an influential role in heightening the excitement and commercial value of different sports.

Our industry has evolved significantly, with a focus on developing meaningful partnerships between sponsors and rightsholders, creating win-win scenarios for both. The significant brand and marketing opportunities and the direct benefits available through the medium of sport continue to deliver real value for brands seeking richer dialogue with their target consumers.