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The top five spectator sports in South Africa are football, cricket, rugby, athletics and boxing.


MEGAPRO is rated the #1 sports marketing agency in South Africa

The South African sponsorship landscape

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No area of marketing and promotion has grown more robustly over the last twenty years than sponsorship. According to BMI Sport Info., the value of the South African sports sponsorship market increased to R3 928 million in 2009 - an increase of 12% year on year.

In 2009 the sponsorship landscape continued to be dominated by football, with the Confederations Cup taking place. Additionally the market also benefited from a few new 2010 FIFA World Cup sponsors coming on board.

With our financial services sector less affected than most, and the relatively small contribution of the automotive industry to the local sponsorship scene, the South African market has remained robust in contrast to many big deals that were lost in other countries around the world.



Audience research

>> Digital advertising technology

MEGAPRO provides advertisers with the opportunity to leverage Digital AdScroll technology in stadiums around the country. MEGAPRO was the first sports marketing company in the world to implement this type of interactive advertising in both rugby and cricket stadiums, bringing about a revolutionary change in the sports advertising arena.

TNS Research has shown that the recall on this type of advertising is up to four times more effective than on previous systems used. Bolstering advertising returns significantly, Digital AdScroll technology also provides immense flexibility and allows for creative branding solutions.

>> South Africa's most popular sports stars

Springbok superstar, Bryan Habana was voted South Africa's most popular sports personality for 2009 in a poll conducted by BMI Sport Info. The poll is conducted annually by BMI as part of their research programme revolving around sport and sponsorships.

Striker Teko Modise was voted the second most popular sports star in South Africa, closely followed by Itumeleng Khune.

All in all, the top 20 most popular individuals included nine football players, four cricketers, three rugby players, two swimmers, one golfer and one athlete.