Megapro renews headline sponsorship for this hot hot hot horseracing event

MEGAPRO has renewed the sponsorship deal with the JD Group for the SANSUI Summer Cup. This deal secures headline sponsorship of the Summer Cup horserace event held annually at Turffontein racecourse on the last Saturday of November. This is SANSUI’s second year of involvement in the event. The brand team has decided to renew their investment in the event in line with their vision of co-creating Africa’s hottest horseracing event. SANSUI, along with the event’s other partners have a goal of rebuilding the event to its former glory.

Some two million South Africans from all walks of life actively follow horseracing (TGI 2009), with more than one million visitors to racecourses each year. “We know that everyone loves a great day out. The 2010 SANSUI Summer Cup is set to provide a great experience for all, with some fantastic entertainment lined up. Highlights will include the SANSUI Sound Experience party, the 5FM outside broadcast and several fabulous fashion shows. Horseracing events such as the SANSUI Summer Cup provide thrills, flair and fun, so they are ideal platforms to build brands for commercial partners,” stated Julian Bryant, GM New Business Development at MEGAPRO.

Irene Pilavachi, Corporate Executive : Marketing for SANSUI concurred that the Summer Cup provides a perfect platform to build awareness for this leading electronics brand. “The entertainment aspects of the event will work to connect the brand to new audiences and grow brand relevance amongst these important market segments,” said Pilavachi.

Bryant concluded that “MEGAPRO, on behalf of the Primedia Sport Group, is excited at the renewal agreement concluded with the JD Group team for the 2010 SANSUI Summer Cup. This renewal represents a fantastic opportunity to continue the process re-establishing the Highveld’s premier horseracing event that will assist in aligning with the City of Joburg’s theme of being a ‘World Class African city. The renewal also highlights the extent to which MEGAPRO is balancing its commercial portfolio and expertise across new and exciting sports and entertainment properties.”

For more information please contact:
Julian Bryant, MEGAPRO Marketing. Telephone: +27 (0)11 305 9800
2010 SANSUI Summer Cup Sponsorship and Advertising:
Gavin Smith, MEGAPRO Marketing. Telephone: +27 (0)11 305 9806