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Emirates Airlines renews partnership with Emirates Lions

23 July 2019

JOHANNESBURG, SOUTH AFRICA – Emirates and Lions Rugby Company with EPS (Pty) Ltd. today announced the renewal of the Emirates Lions Vodacom Super Rugby team title sponsor contract, continuing a successful relationship that began in 2015.

The new contract will continue for the next five years until 2024.  The agreement sees Emirates retain its status as title sponsor of the Emirates Lions team and the naming rights partner of the Lions home ground, currently known as Emirates Airline Park, in Johannesburg.

Boutros Boutros – Divisional Senior Vice President – Corporate Communications, Marketing and Brand at Emirates said, “We have enjoyed a memorable journey with the Emirates Lions, and the response and support we have received has been tremendous.  South Africa is one of the top rugby-playing nations in the world, with very passionate fans, and to continue our partnership with such an established local team, is a matter of great pride for us. Sport is an incredibly powerful connector of people, and as a brand, it has always been close to our heart.”

Mr. Boutros added, “Emirates has been operating for 24 years to the Rainbow Nation and has a strong connection to South Africa – our continued relationship and commitment to the Emirates Lions just serves to reinforce our close ties with the country.”

Lions Rugby Company CEO Rudolf Straeuli said, “Our partnership with Emirates has grown the Lions brand internationally and locally.  We are proud to be associated with such a powerful partner and the five-year extension will enable us to grow further as a franchise, enjoying additional stability and excellence.”

“Megapro, who originally brokered the Emirates sponsorship in 2014, are thrilled that both parties have benefited from the relationship and that Emirates have chosen to renew for a further 5 years,” added Megapro Executive Deputy Chairman, George Rautenbach.

The Emirates Lions have built up an impressive repertoire of accomplishments over the past five years which includes qualifying for three consecutive Vodacom Super Rugby finals. They have also produced 16 capped Springbok players and continue to unearth local talent.